Hicham Rachidi
Visual Artist / Senior Designer
Visual Artist and Senior Graphic Designer with more than two decades of experience shaping ideas into compelling visual narratives. Over the years, I’ve developed a multidisciplinary approach that blends design, art direction, branding, and visual storytelling. My work is driven by a deep understanding of aesthetics, culture, and communication — creating visuals that are not only visually striking but also meaningful and strategically grounded.
Throughout my career, I’ve collaborated with brands, agencies, and creatives across industries, building identities, crafting campaigns, and developing visual systems that resonate and endure. My process balances intuition with strategy, combining conceptual thinking with refined execution. Whether working on branding, editorial, digital experiences, or visual art projects, I aim to create work that feels thoughtful, authentic, and timeless.
As the founder of Discipln.dept, I established a creative platform rooted in discipline, experimentation, and cultural relevance. Discipln.dept serves as both a studio and a creative philosophy — a space where design meets art, and ideas evolve into distinctive visual expressions. Through this venture, I continue to push creative boundaries, collaborate with forward-thinking partners, and explore new forms of visual communication.
Education.
Strong educational foundation in fine arts, multimedia, and computer graphics, complemented by professional certifications in visual and rich media communication. I studied Fine Art and Multimedia at Northern Virginia Community College NOVA (VA, USA), following a Diploma in 3D Art, Fine Art, and Decoration from (2IT) Computer and Technical Institute (Casablanca, Morocco). Earlier in my career, I completed specialized training in Computer Graphics and Office Automation, building both creative and technical skills. Additionally, I earned Adobe certifications in Visual Communication (Photoshop) and Rich Media Communication, strengthening my expertise in digital design, visual storytelling, and multimedia production.
Experience.
Graphic designer and visual artist with extensive experience in branding, web design, and digital media. I have worked as a Freelance Graphic Designer for more than two decades, along with roles in web and graphic design at several companies. My background also includes experience as a Webmaster for the Secretary of the Air Force, where I managed and developed online content. This journey has strengthened my creative, technical, and visual storytelling skills across both print and digital platforms.